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Event Santa Cruz: This is How We Cruz

  • The Rio Theater 1205 Soquel Avenue Santa Cruz, CA, 95062 United States (map)

This is How we Cruz: A celebration of Santa Cruz!
presented by Event Santa Cruz in partnership with Visit Santa Cruz County

“This is How We Cruz” is an epic extravaganza celebrating local people, places, projects and businesses that makes Santa Cruz County such an awesome place to be!

The event highlights the county’s fantastic local beer, food and sports scenes. In addition, it will showcase the area’s vibrant entrepreneurial spirit, local creative community and live music. There IS a reason everyone wants to visit and live here...

Event will include videos, speeches, demos, live music and much much more.

Presenters and vendors for This is How We Cruz include:

Casey Hill from the Santa Cruz Warriors
The Santa Cruz Derby Girls
Bubb Rader from Berdels
Annie Pautsch from Brew Cruz
Daniel Satterthwaite from New Bohemia Brewing Co
Tacos from My Mom's Mole
Frank Scott Krueger from Humble Sea Brewing Co.
David Dennis and Martijn Stiphout from Ventana Surfboards & Supplies 
Jacob Martinez from Digital NEST
Live music from Coffee Zombie Collective
Maggie Ivy from Visit Santa Cruz County
Cotton Candy from SparQle Cloud
Zach Davis from AssemblyThe Penny Ice Creamery, and The Picnic Basket
Jacklyn Paulette, musician
Pure Heart Chocolate
The True Olive Connection
Mayor of Santa Cruz Cynthia Matthews
Cat & Cloud Coffee
And many more surprises along the way TBA soon!

6:00 — Mingle and eat tasty treats from food vendors and craft beer from Humble Sea Brewing Co.

7:00 — The Main Event: This is How We Cruz begins

*There will be a mix of food and drinks to purchase and to sample*

Earlier Event: May 19
Event Santa Cruz Brew: Part II
Later Event: July 29
Summer Nights & Edible Delights