Verve Coffee & More: A Look Into Our Past Three Events
Complex like a Rube Goldberg apparatus, opening a brewery requires a lot of swinging arms to accomplish all the little tasks. But as the ball gets rolling, and we prepare for the arrival of our commercial brewing equipment, etching time for events in the community is equally important. Beyond being fun-filled, events, allow us to connect face to face with the community, and those relationships lead to bigger and better things. Recently, we had the privilege to collaborate with world-renowned coffee extraordinaire—Verve Coffee Roasters. A coffee beer collaboration, among other events, has been one of the many things to keep us busy while we wait to expand into our Swift Street location.
Brew Part II. Verve is not your standard cup of joe. The Santa Cruz-based coffee roasting company is arguably the best around, and for good reason. From jammy favorites like Edgardo Tinoco Honduras to full body and dark chocolate blends like the Buena Vista, Verve offers coffee varietals to satisfy any need. Whether it's an educated staff developing the best damn latte, or transforming an old plastics factory into a comforting cafe, Verve has a reputation for flawless design. Therefore, when approached for a coffee beer collaboration, we were buzzed with excitement.
Nick, Ben, and Jacob got to work; sculpting recipes which combine Verve Coffee characteristics with the artistic principles of our brewery. The result, two coffee infused beers: Jitter Me Timbers—Coffee Breakfast Stout paired with Verve's House Blend and My Morning Speedo—Coffee Saison matched with Verve's Ethiopia Layo Teraga. When releasing the coffee beers at Event Santa Cruz's Brew Part II, Nick and Ben spoke; explaining the artisanal nuances of blending uppers with downers.
Tap Takeover #2. Preparing for our first tap takeover, for all its beauty, was about as fun-filled as preparing for a colonoscopy. Seriously, preparation was rough. Pre-event cortisol was so prominent; it felt as though we were trying to outrun a rabid pack of wolves in flip flops.
With the opportunity to participate in our second ever tap takeover, this time for Santa Cruz Wave's Beer Week, we saw it as a chance for redemption. To heighten the excitement, we partnered with the local funk curators and yeast deities, Elkhorn Slough Brewery. With a combined fifteen beers on tap, live music from Papiba & Friends, and a crowd which appeared to grow by the sip, it wasn't long before kegs started to kick. For us, our Cut & Run Westcoast IPA and the Tiny Umbrella Tropical IPA keeled over first. If the first tap takeover was equivalent to a bumpy takeoff, then the second felt like a first class flight.
This Is How We Cruz. From alluring businesses like Brew Cruz to vibrant restaurants like Assembly, Santa Cruz is a platform for originality. This is How we Cruz, an Event Santa Cruz extravaganza, showcased and celebrated exactly that: local people, projects, and businesses that make Santa Cruz extraordinary. We poured beers; other vendors sold treats, and Frank interjected with a rant on the booming craft beer market. Furthermore, listening to speakers like Jacob Martinez from Digital Nest, Annie Pautsch from Brew Cruz, and David Dennis from Ventana Surfboards and Supplies, it's obvious that Santa Cruz is onto something special.
Making events in the middle of the week is tough. So if you're frothing at the mouth or looking for time to kill, catch us in Scotts Valley for the Hop N' Barley on Saturday or for the Coastal Water Council River Meander Dinner on Sunday. Regardless, keep on rockin'!