Advice From A Company Who Hasn't Made It

Verve & Humble spitballing coffee beer ideas outside the Seabright roastery.

Verve & Humble spitballing coffee beer ideas outside the Seabright roastery.

We've all been there: it's the interview of a career, your underarms are damper than a dark cave, trickling lower back sweat puddles in your pants, and every individual nerve feels as though it OD'd on caffeine. Other interviewees rant about their Ivy League degrees, nonprofit endeavors, and linguistic accomplishments as you contemplate leaving before the interview begins. "Oh shit," you think, "I'm completely out of my element." 

Being surrounded by first-rate talent is not only ok, but it's also preferred. Warren Buffet says it best:

"Hang out with people who are better than you and you will drift in that direction." 

Recklessly determined, we're collaborating with companies who invigorate, inspire and plainly put, do a better job than us. In the past, we've teamed up with ocean-minded Ventana Surfboards & Supplies for the Ventana Spruce Pale Ale Keg Release, design elitist—Cosmic for The Art of Tasting, and countless appearances alongside event extraordinaire, Matthew Swinnerton. Every opportunity demands higher levels of creativity, a chance to appeal to different customers, and the belief that our company will strengthen. 

"My Morning Speedo" a coffee saison brewed with Verve Coffee and the briefest of swimwear in mind. 

"My Morning Speedo" a coffee saison brewed with Verve Coffee and the briefest of swimwear in mind. 

Pushing the boundaries a tad more, today, we release two beers infused with Verve Coffee at Event Santa Cruz's Brew Part II: My Morning Speedo (coffee saison) and Jitter Me Timbers (breakfast coffee stout). Verve, the world-renowned coffee roasters based in Santa Cruz, LA, and Tokyo, produce some of the world's greatest coffee. Experimenting beside Verve is meaningful and humbling (and nerve-racking).

Adding to the excitement, Tuesday is home to Humble Slough: A Nano-Brewery Tap Takeover at West End Tap & Kitchen. Working with local beer wizards, Elkhorn Slough Brewery, our hope is to create a dynamic, beer-centered environment, one that surpasses all prior tap takeovers.

Michael of Elkhorn Slough Brewing Co. extracting samples of Jewel, an oak-aged wild farmhouse saison. 

Michael of Elkhorn Slough Brewing Co. extracting samples of Jewel, an oak-aged wild farmhouse saison. 

Our advice: work alongside people who are better than you. Collaborate with those who challenge, motivate and encourage growth. If it feels like you're walking down the street naked, chances are, you're starting to get it right.

Have ideas for a future collaboration? Please share in comment box below :) 

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