The Road Traveled to Taproom Triumph
The journey from brewery hope to brewery reality is full of potholes, detours and roadblocks. Overcoming misdirection is a requirement for startup success. Recently, East Cliff and Elkhorn Slough Brewery have triumphed—opening taprooms and commercial production facilities respectively—a task only accomplished through hard work, dedication and shit loads of grit. Cheers guys! We simply want to acknowledge Santa Cruz’s newest craft beer contributors—you inspire us to keep going!
In a feeble attempt to experience a tidbit of our own success, we've constructed a roadmap to get from where we are to where we need to be. Listed below are five things needed to get done before we can open tap room doors on Santa Cruz's sunny Westside.
(You guess it we need more money).
Step 1: Drawings. (And we're not talking about the crayon drawings Frank does on his free time). Hours of collaboration with Nielsen Architects have rendered our first brewery outline. Following a Santa Cruz City approval, we will finally be allowed to file for construction permits.
Step 2: Equipment. Costing a slim $250k and taking 22-26 weeks to deliver, an order to the American Beer Equipment has been made for a 10BBL brewhouse with 60BBLs of fermenting space. It’s brand new, water efficient and customized to help us brew the best beer possible.
Step 3: Paperwork. A new location requires new bureaucratic approvals. To speed up the process, Humble Sea Brewery has hired a liaison to help quarterback the ABC (state) and TTB (feds) approvals. Yes, knowing how to "talk" to the government is actually a job.
Step 4: Construction. Ransacking cigarette ridden walls, gutting a musty carpet foundation and shaping a building to house a new brewing system has never appeared so dreamy. If all goes accordingly, Humble Sea will start construction in summertime.
Step 5: Money.
Up to this point, we feel pretty darn good about our little selves concerning the money we've raised. However, as we previously experienced, raising a large sum of money in a short period of time is no simple task. We're searching for the right investors who bring something great to the table. In three months Humble Sea Brewery needs to raise an additional $250k. Please, share this information with a friend (or twenty) and contact us directly at firstname.lastname@example.org with any questions.
If you literally cannot hold in your investing excitement, just send us your email address and we'll hit you up shortly 👍