Ready, Fire, Aim: living the lean startup...for breweries.

An estimated 1,000 customers poured into West End to set a record sales high for the restaurant

An estimated 1,000 customers poured into West End to set a record sales high for the restaurant

Wow, that was nutty!

On Sunday, West End Tap & Kitchen hosted an all day Humble Sea Brewery tap takeover-their official launch party. The event started at 11:30 am and ended by 6:00 pm after the last of seventeen kegs finished pouring. By 2:00 pm, the gastropub resembled an over crowded can of sardines: customers spewed from the doors and the line for the bar was three patrons deep. “It was absolute madness,” said Taylor, co-founder of Humble Sea Brewery and manager at West End Tap & Kitchen. “I’ve never been apart of something so extraordinary yet so exhausting. Afterwards, it felt as though I had lost a fist fight to Mike Tyson.”

An estimated 1,000 customers contributed to Humble Sea Brewery selling out and the restaurant's record setting sales.

10 of our beers were on tap. Some classic, some new and experimental. All of them were consumed. 

10 of our beers were on tap. Some classic, some new and experimental. All of them were consumed. 

However, with a scaled-down distribution plan in the works, Humble Sea Brewery viewed the event more as an opportunity to learn and less as an opportunity to celebrate. (Don't worry, a fair share of beers were consumed). With ten beers on tap, the day was spent observing which styles were preferred and why. Think of it as the lean startup methodology of building a brewery: launch, learn and adapt. As the day progressed, Taylor identified beer selection trends while Frank and Nick picked the minds of their favorite “beer nerds." As a result, constructive feedback was gathered to help Humble Sea hone in their beer skills for distribution and future events.

Frank Scott Krueger (Creative Director), Taylor West (Director of Operations) and Nick Pavlina (Head Brewer) delighted and exhausted.

Frank Scott Krueger (Creative Director), Taylor West (Director of Operations) and Nick Pavlina (Head Brewer) delighted and exhausted.

Tying it all together, the tap takeover was one for the record books! It’s impressive to watch a community rally behind a growing, local business. Thanks friends, family and fans for all the relentless support! It’s undeniable why Santa Cruz has the greatest community around.

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