Approved To Sell Beer!

The public notice we stapled to the outside of our brewhouse up in the Santa Cruz Mountains. 

The public notice we stapled to the outside of our brewhouse up in the Santa Cruz Mountains. 

This is big! We've received our license from Alcohol Beverage Control (ABC). Often, the licensing process has no foreseeable finish and is capable of taking years. Receiving our license to manufacture and distribute beer is a colossal step. In due time, Humble Sea beer will be ready to purchase. We are no longer a brewery that sells t-shirts (except we still sell t-shirts).

You may be thinking, “So...when can I swig some Humble Sea brew?”

We're elated to tell you, "Soon. Very friggin' soon!"

Taylor West and Nick Pavlina celebrating over a couple Humble Brews

Taylor West and Nick Pavlina celebrating over a couple Humble Brews

Before we can distribute we must have a few names approved by TTB (Alcohol and Tobacco Trade Bureau). However, because we’ve come so far in such a short period of time, TTB is accelerating our application to the front of the line. Wow. Humble Sea beer will be on tap in bars, restaurants and at events before you know it.

The licensing approval is a surprise--Christmas came early for Humble Sea. However, this is not the time to puff cigars, pop bottles of barrel aged cherry sour Humble Sea beer and gloat about our accomplishments. Rather, we are still raising $150,000. And yes, the deadline is still October 1st.

Like a needle of epinephrine to the heart, this past week has been nothing short of a downhill skateboard race without a helmet. Our time has been dedicated to pursuing investment leads, scheduling meetings and pitching our business to people who can join the team and help solidify our Soquel brewery location. In a sliver of time, we’ve soft-circled a significant amount of our $150k goal. The pieces are coming together. Things are going well. Crunch time ensues as we approach our October 1st deadline.

Frank KruegerComment