So, you want to start a brewery?
Giving away free beer is like having an outhouse in an elevator, it doesn’t make much sense. Luckily, we enjoy the crafting process immensely. In order to craft a product we're proud of, we spend extensive hours outlining, engineering, designing, writing, and then give it all away. POOF, like a fart in the wind, it’s gone. However, before we bequeath our work, a lengthy plan must be formulated and executed. Below is our checklist of what gets done behind the scenes before a bottle is prepared for swigging.
Tuesday morning meetings at Coffee Cat (argumentative)
Brewing in the Santa Cruz Mountains (nimble)
Designing: bottles & packages (whimsical)
Frank secludes himself in a room
Darkens the shades
Turns on musica de cumbia
Rhythmic computer pecking ensues
Screen Printing (aesthetic)
Reference our previous blog post “Screen Printing 101: how to inefficiently get shit done” to see a more detailed version
Beer Blogging (atypical)
Cursing followed by cursing
Interested in blogging? Check out Scott Adam’s blog about how to become a better writer.
Failed to cap within 3 seconds? Drink the beer.
Ahhhhh, a breath of fresh air. Beer successfully bottled. Ready for distribution. Repeat as necessary.