So, you want to start a brewery?

Close friend and humble beer critic, Ryan Grable, takes a whiff of Humble Sea brew in its raw state. 

Close friend and humble beer critic, Ryan Grable, takes a whiff of Humble Sea brew in its raw state. 

Giving away free beer is like having an outhouse in an elevator, it doesn’t make much sense. Luckily, we enjoy the crafting process immensely. In order to craft a product we're proud of, we spend extensive hours outlining, engineering, designing, writing, and then give it all away. POOF, like a fart in the wind, it’s gone. However, before we bequeath our work, a lengthy plan must be formulated and executed. Below is our checklist of what gets done behind the scenes before a bottle is prepared for swigging.    

Tuesday morning meetings at Coffee Cat (argumentative)

  • Beer style

  • Beer name

  • Ingredient list

Brewing in the Santa Cruz Mountains (nimble)

  • Mashing

  • Lautering

  • Boiling

  • Fermenting

  • Conditioning

  • Filtering

  • Filing

Beer. It's intense. 

Beer. It's intense. 

Designing: bottles & packages (whimsical)

  • Frank secludes himself in a room

  • Darkens the shades

  • Turns on musica de cumbia

  • Rhythmic computer pecking ensues

  • Abracadabra...design. Fascinating.

Screen Printing (aesthetic)

Beer Blogging (atypical)

Sanitizing, a glamorous task. Does anyone feel like lending a hand?  

Sanitizing, a glamorous task. Does anyone feel like lending a hand?  

Bottling (methodical)

  • Sanitize

  • Rinse

  • Dry

  • Fill

  • Cap

  • Failed to cap within 3 seconds? Drink the beer.  

  • Refrigerate

Ahhhhh, a breath of fresh air. Beer successfully bottled. Ready for distribution. Repeat as necessary.   


Frank KruegerComment