How We’re Confronting The Hop Shortage

Nick Pavlina, Taylor West and Ryan Grable paving the way for the hop farm.

Nick Pavlina, Taylor West and Ryan Grable paving the way for the hop farm.

Hops, cousins to the familiar marijuana plant, are necessary components for making beer. This green, fragrant bud, has surged in popularity alongside the craft beer boom. With production increasing 140% in the past four years (TheDrinkbusiness.com), a shortage would surely damn the flooding craft beer market. Humble Sea delves into the hop topic (get it?), and explains what we’re doing to make sure hop-heavy IPA’s reside in Humble Sea’s repertoire.

Robert Leguillon, a Humble friend and talented farmer, helping us skate past the hop issue

Robert Leguillon, a Humble friend and talented farmer, helping us skate past the hop issue

Robert Leguillon, a longtime Humble friend, bought a handsome piece of farmland in the Santa Cruz Mountains. When he’s not scaling the great corporate ladders of being a construction superintendent, Rob is found transforming his used-to-be empty lot into an organic farm. Ecstatic by Rob’s invitation to plant our own hops, we gathered our boots and shovels (and our buddy’s tractor) and began constructing our very own organic hop farm.

Hop rhizomes just before we planted.

Hop rhizomes just before we planted.

Rob, leading the way, helped us plant 40 assorted rhizomes that are capable of producing two pounds of hops each. Add water, a shit-ton of sunlight, maintain proper soil pH, and WAPOW, enough hops to fuel roughly 48,000 pints of Humble Sea brew.

Taylor West, Frank Scott Krueger, Nick Pavlina and farmer Rob Leguillon chatting under the big skies of the Santa Cruz Mountains

Taylor West, Frank Scott Krueger, Nick Pavlina and farmer Rob Leguillon chatting under the big skies of the Santa Cruz Mountains

As you drive up Highway 9, keep your eyes peeled for our up-and-coming hop vines. Big thanks to Robert Leguillon, his dad Ron, and Kyle Kinder for lending a hand. We can’t express our excitement in constructing a product with quality sourced ingredients, derived from the mountains where we grew up.

Frank KruegerComment