Working Harder Not Smarter

Humble Sea's mad scientist, Nick Pavlina, getting a close up of the building's foundation. 

Humble Sea's mad scientist, Nick Pavlina, getting a close up of the building's foundation. 

As we continue to progress as a company, we begin to explore potential concrete locations for our brewery. One piece of property which caught our eye is located off Porter Street in Soquel. With ample amounts of parking, plenty of square footage, and located on one of Santa Cruz County’s busiest streets, we see the potential this building has to offer. Before we signed a lease, we needed an engineer to shoot it to us straight:

Is the building well seasoned? Maybe.

Do we have our work cut out for us? Possibly.

Nothing a hammer and a few nails can’t fix, right? Shrug.

Does it have the concrete foundation we need to withstand our brewing equipment? Don’t know.

A bit weathered but full of character, a view from the back of the building. 

A bit weathered but full of character, a view from the back of the building. 


With unanswered questions, we took the initiative to explore the building’s foundation a bit better. We scrounged up hammers, crowbars and flashlights, crawled through nooks and crannies and ripped holes in floorboards. A simple task was turned difficult. We concluded more opinions were needed concerning this building's foundation. Sorry landlord, we will replace the damaged floorboards if we decide against renting the space.

Frank KruegerComment