Drinking Beer, Staying Humble & Hand Printing Shirts

Dana Grace Johnson leading the charge as she prepares another screen (front). Tony and Frank calculate specifics when hand printing shirts (back).

Dana Grace Johnson leading the charge as she prepares another screen (front). Tony and Frank calculate specifics when hand printing shirts (back).

Sometimes you need important shit. You choose standard shipping, and get it in a week. A week would have been too long for Humble Sea to have hand printed t-shirts ready for Matthew Swinnerton’s PopUp Santa Cruz event. Humble Sea aired on the side of safety, expedited the shipping process, paid extra, and chose 2 day shipping when ordering one hundred t-shirts. Five days later...our t-shirts arrived. Crunch time ensued. Frank brewed a few hundred pounds of black coffee, determined to have hand printed shirts ready for purchase in three days.

Frank, grabbing the bull by the horns, explains the diligence required when properly transferring ink to objects.

Frank, grabbing the bull by the horns, explains the diligence required when properly transferring ink to objects.

Frank is accustomed to working under pressure. He has experienced many caffeine induced  sleepless nights in college and upon graduating, Frank stayed up seventy-two hours in a row perfecting his final design project. Humble Sea was presented with a similar challenge this week except the consequences aren’t bad grades, it’s losing money we don’t have. With full time jobs and a pretty tight turn around time, Humble Sea turned to friends to keep their boat afloat.

Troops assembled, enter caffeine and a few rookies destined to become veteran screenprinters. After three long days of work, barring a few minor hiccups, 93 shirts of different shapes, sizes, colors and designs are now ready for purchase. As mentioned in a previous blog entry, screen printing is far from simple and often results in mishaps.

A Humble Sea screen is prepped and ready for action.

A Humble Sea screen is prepped and ready for action.

Today, Thursday June 25th, Humble Sea will be selling hand printed attire at PopUp Santa Cruz. Check out Event Santa Cruz’s website (eventsantacruz.com) for more information or contact Humble Sea directly beer@humblesea.com to purchase merchandize. A BIG thank you to Pam Falke-Krueger, Chase Herriman, Dana Johnson, Brad Fox, Kristen Kenney, Chris Vitale, and Tony. Without their help, Humble Sea would still be printing….and printing….and printing.

Frank KruegerComment