Cold Showers & Water Conservation

Chris Vitale and Humble Sea saving water, tanning important parts and loving their neighbors. 

Chris Vitale and Humble Sea saving water, tanning important parts and loving their neighbors. 

Taylor and Frank’s roommate Chris challenged the Humble Sea team to 30 days of cold showers. Taylor challenged Chris to kick rocks. Warm showers are something to look forward to, a zen like experience embodied with comfort & tranquility. Taylor provided Chris with a plethora of excuses why he wouldn’t be participating. Eventually he caved, and immediately realized the bigger picture.  

Taking cold showers are uncomfortable and that’s precisely the reason why they’re needed. To paraphrase Joel Runyon: If you’re not willing to be uncomfortable for five minutes, then how will you ever have the strength to choose to be uncomfortable in a situation where the outcomes are much greater? 

As California’s water crisis continues to grow, we need to become comfortable with giving up our amenities. By implementing cold showers, wasteful time spent showering is removed. Humble Sea has also swapped toilets for foliage when going number one, helping to save an estimated 100 gallons of water daily. But what about the water used to brew beers? Family ties have provided us with access to a natural spring in the Santa Cruz Mountains. Pending conversations with local environmental health agencies, Humble Sea could be saving copious amounts of water and brewing its beer with natural spring water. If access to a natural spring falls through, we’ve done the research for more efficient brewing systems. Sadly, saving water often takes more money, but so does paying for grass-fed beef. Responsibility can be costly, but it’s always worth it.

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Frank KruegerComment