new beers on tap plus some insight on the bigger beer picture
New week! New blog! This week we’re taking the opportunity to examine two different facets of the beer market: the micro and macro.
Big thanks to Farmer Rob! We recently received the first batch of hops from his farm in the Santa Cruz Mountains. Although the yield was scarce in quantity, the quality helped Nick devise a refreshing pale ale brewed specifically with Rob's hops. Naming it took ingenuity, grit, and teamwork but after four sleepless nights we finally arrived at a consensus: “Farmer Rob’s Pale Ale”.
Other beers formulated in this round include:
Maritime Medicine (Lemongrass and Coriander Lager)
Oktoberfest (German Amber Lager)
Nantucket Sleigh Ride (West Coast IPA)
Look, we're not wizards. We can’t cast spells and we don’t predict the future. However, it’s necessary to shine light on the larger beer scene to asses the direction of the industry. Recent articles provide encouraging insight for craft breweries like Humble Sea and give substance to what we’re doing and why.
Without question, the beer market is in flux. Large conglomerates are gobbling up craft breweries as quickly as they can. In the month of September, Heineken staked a 50% share in craft powerhouse Lagunitas, and MillerCoors purchased 60% of St. Archer Brewing Co., a popular San Diego craft brewery. These are recent examples of mainstream brewing companies doing their best to keep up with the rising craft beer market. But what happens when there’s too much pressure and you’re no longer the preferred choice of Joe Sixpack?
In recent news, MillerCoors, the owner of the largest brewery in North Carolina, will be closing the Eden facility in September of 2016. According to MillerCoors, their total production has decreased by 10 millions barrels as the result of “economic challenges, explosion of choice, fragmentation within the beer business and a dramatic change in the way consumers engage with brands” (article). It can be argued that Santa Cruz residents are putting down the Coors Lites and picking up the Uncle Dave’s Rye IPA.