The longest journey begins with a single beer...or something like that

Nick Pavlina, Scott Pavlina and Ryan Grable making sketches of potential floor plans in downtown Soquel

Nick Pavlina, Scott Pavlina and Ryan Grable making sketches of potential floor plans in downtown Soquel

Whew! This month has been one heck of a roller coaster ride trying to raise the funds to move into our Soquel location. What has this past month encompassed? Boatloads of meetings, caffeine-induced days and sleepless nights. Seriously, we essentially witnessed Steven Tilly attaching an IV bag full of light roasted coffee to Frank’s forearm. Ok, exaggeration, nonetheless, it feels as though we’ve consumed a cargo container full of coffee beans.

A previous blog post share our goals of raising $150k by Oct 1st to solidify our Soquel brewery location. Did we obtain the funds? No. To date, we’ve raised $110k in the 3 ½ weeks dedicated to fundraising. Our journey is not over, rather it’s like hitting a smidge of LA traffic on I-5. We will weather the storm, keep taking meetings, and continue with our noses to the grindstone to close this investment round.

Nick is actually this happy with our progress thus far. We've come a long way in just over three weeks. 

Nick is actually this happy with our progress thus far. We've come a long way in just over three weeks. 

Most importantly, thank you to everyone who has invested thus far! The faith demonstrated by our community proves there is real confidence in our business. We are thrilled to be one step closer!

“And the beer? When can I get some?”

The most recent update from TTB  indicates we will be allowed to serve in 45-60 days. Longer than anticipated but beer with us as we continue to jump through hoops.

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